Golden Hour Psychology came to Swell ready for a little refresh and a whole new chapter. As Ali's practice grew from a solo operation into a team, it was time for a brand that could grow right along with it.
With the shift from a personal name to Golden Hour Psychology, we gave the brand a fresh new look with an updated logo, submark, typography, and colour palette. The goal? Capture that soft, warm, golden-hour feeling without going too earthy, too boho, or too predictable.
We kept the original green, swapped the orange-brown for something a little richer, and brought in a sunny yellow to lighten things up. We also traded the website's original grey backgrounds for a soft cream. Small changes, but they made a big difference in creating that warm, welcoming feel.
For the logo, we wanted something timeless, easy to read, and just a little boho (without looking like every other boho brand out there). Something with personality that still feels polished and professional. We also thought ahead, creating logo variations for both Golden Hour Psychology and Golden Hour Psychology + Wellness. That way, when Ali's ready to expand into the wellness space, her brand is already one step ahead.
Next up, the website. We gave Ali's existing Squarespace site a facelift, playing with layouts, spacing, and typography to make things feel a little less straight out of the template. Think tighter buttons, smaller type, oversized serifs, and a few unexpected layout choices. Nothing overly complicated, just those little design details that make a website feel more custom.
The end result? A brand and website that feel warm, light, modern, and completely at home in their new Golden Hour era. With a little room to grow, too.
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Home Webpage
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Services Webpage
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About Ali Webpage
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